When you search your business on Google, how many results pages must you scroll through before you find your website? Imagine your competitor is on the first page but you’re all the way on the fourth page. Which business do you think the customer is going to contact? It’s likely they won’t even bother scrolling past the second page at most.
This is where the magic word comes in… SEO! Search Engine Optimisation refers to how well-honed your website is in your field. Google wants to make sure it’s adding value to its clients by ensuring they’re finding what they’re looking for when they search for something. They have an extensive list of requirements your website needs to meet in order to rank high in Google searches.
Some examples of this include:
- H1 and H2 headings
- Appropriate use of keywords
- Good site navigation
- High-quality content
It’s important to get professional SEO services to assist you with this, as an SEO agency is competent to get you ranking again and gaining high-quality website traffic.
READY TO UPDATE YOUR SEO?
Here’s what you can expect…
- We do a full site audit to identify weak spots and analyse competitiors, compiling a list of actionable improvements and keywords/search terms
- We do a series of technical upgrades to your website
- We update and optimise your existing content to include more search specific keywords
- We advise on an ongoing SEO strategy to make sure you continue ranking high and out-performing your competition
There are a few other considerations that tie-in with on-page SEO strategies.
Does your website lead your customer to a desired action? Is it mobile-friendly? How long does it take to load? If you haven’t updated your website in the last 3 years, consider giving it an upgrade along with your new SEO strategy.
If your competitors are running Google Ads, you need to outshine them with a killer ad campaign of your own! Land on page 1 and watch the leads pour in, all while keeping within your budget.
SOCIAL MEDIA & BLOGS
Sometimes when someone searches for your business and you have a regularly updated Facebook or Instagram account, the post comes up in search results. Same goes for blog posts… posting content that includes common search terms helps you rank higher.
Let’s Start Something new
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